Interview with Debbie Chatting and Susie Sage of Wild & Wool on
The Great Outdoors Brunch Show
31st October 2022
BUSTLE & SEW
AT THE TABLE WITH SUSIE SAGE
(Blog by Cupsmith)
"Meet the needle felting artist and wool sculptor, Susie Sage, whose miniature creatures are inspired by the British countryside - and are utterly charming"
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CREATIVE WITH WORKBOX
The Meles Meles Badger Exhibition 2019 took place at the A2 Gallery in Wells, Somerset on 8–27th July 2019.
The European badger, Meles Meles, is one of Britain's most iconic animals. However, because of it's elusive nocturnal nature and shyness around humans, it is rarely seen in the wild. This special exhibition was a celebration of this magical creature and sought to dispel some of the negative press that surrounds the badger.
This exhibition brought together the work of 26 artists from all over the UK to express through many different art forms, the love of badgers. I was thrilled to be asked to be part of this exciting project. With my contribution to the exhibition, I had three badgers on show. Grampa badger, Brody & Brin. As with all of Wild & Wool's creatures each one was unique and colourful in character as are our wild badgers.
We met Susie Stanway from The Campaign for Wool to chat about Wild & Wool and our project with Katherine Fraser.
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Wild & Wool follow La Juniper on Instagram and their ethos of supporting British designers and makers while also supporting ethical craftsmanship from further afield is akin to our own.
Smart, Savvy and Supercharging Bath Business
"After making 47 one metre high needle-felted foxes, complete with Harris Tweed waistcoats, for an Oddbins marketing campaign, Wild & Wool is now offering more of them for sale to the public.
Smaller versions and commissions of other creatures are also available.
The Scotsman Magazine, January 2016
Insights: Ayo Akintola's keys for success on social media following #WhatTheFox campaign
Harpers.co.uk | 14 Jan 2016 | By Erin Smith
Ayo Akintola, the managing director of Oddbins, shared some of his recent learnings following the successful social media campaign the quirky retailer launched over the Christmas trading period.
"The feedback this year has been beyond what we expected with lots of people across the country photographing our windows and posting images on various social media outlets."
"We have had about 14% of our outreach to consumer done on our behalf by customers and members of the public tweeting, Instagramming, Facebooking our window displays and contacting us to buy the foxes."
"The foxes themselves, in our branch windows, enchanted our customers and undoubtedly brought more customers into our stores."
"As of 22nd Dec we have even had 87 unsolicited offers to buy the foxes."
"Traffic to Oddbins.com was up over 20% compared with the previous year"
Drinks businesses flex their sharp social media skills
Harpers.co.uk | 11 Jan 2016 | By Erin Smith
Social media has become a crucial tool in any brand manager’s box of tricks and it will become increasingly important in 2016.
Akintola thought if they achieved 50,000 views the campaign would have been deemed a success. “In the end it was well over 500,000, with a quarter of those coming from YouTube and the remainder from Facebook,” he says.
But did it have any impact on sales or on the business’s bottom line? Absolutely.
“We have seen a 7% increase in footfall in our London and Edinburgh stores as a direct result of this campaign. Traffic to oddbins.com was up over 20% compared with the previous year,” says Akintola.
Ayo Akintola, Managing Director of Oddbins
"In Susie and Katrina we have found the desire and creativity to push the envelope. We are extremely pleased with the foxes they produced for us and proud to be their first client."
Ayo Akintola, Managing Director, Oddbins